One of the first pieces of advice that you received when you decided to take your business online was probably to engage the services of an SEO company. While this is certainly sound advice, it can be quite confusing for those who are new to the world of digital marketing. That’s why today we’re exploring what an SEO company actually does to your website, and how it can benefit you and your business.
Why Does An SEO Company Make Changes On Your Website?
Your business comes from the heart and is important to you, so it’s understandable that you would be wary of people making changes to something like your website. The changes that your SEO company will make, however, are all in your best interests and they’ll help your business soar. They make these changes to ensure that your site presents favorably to search engines so that you can rank higher for the keywords that you’re targeting.
What Changes Does An SEO Company Make On Your Website?
The first thing that any SEO company will do after your plan is established with them is get your website in order. The changes marked below are what you can expect:
They Optimise On Page Copy
One of the first things that your SEO company will do is optimise on page copy. Put simply this is anything that’s written on any given page of your website. This means ensuring that your headings and body text are relevant to your keywords and organising things in a way that will appeal to both your audience and search engines.
They Add Search Engine Friendly Titles
Speaking of titles, the titles within your copy aren’t actually the only ones you can apply to your site. Each page can have a site title (what displays) and a Search Engine title. The latter requires a little more formatting and precision as it needs to hit within a certain character range and appropriately signal your keyword to search engines while still making sense to humans. Your SEO company knows how to craft these search engine friendly titles to achieve maximum results so they’ll get to work doing that fairly quickly.
They Write Meta Descriptions
Another important change that your SEO company will make to your website is the addition of meta descriptions. These are essentially just quick little sentences that let search engines and your audience get a bit more context as to what the page is about. Like a search engine friendly title, a meta description must fit within a certain character range as it will appear below the title of your page within search engine results, you want it to be written well.
They Add Alt Text
Alt text is a description attached to an image that explains what is happening within the image. It is designed to help make your website more accessible for users who may have impaired vision and is vital to the optimisation of your website (and your compliance with legal requirements in some areas). Search engines greatly prefer sites that are accessible to all and many areas require that sites have a certain level of accessibility in order to actually legally be permitted to display in that location so this will be quite high on the to do list of your SEO company. Click here you will get many information about search engine results.
They Complete Schema MarkUp
Finally, now that all the basic information that needs to be included in your site is created and uploaded, your SEO company will complete schema markup for any relevant pages. This means that your content will be able to display natively within search engine results (think how some recipes appear with their ingredients or certain blog posts show their sub-headings) and will give you a significant advantage over sites that don’t have correctly completed schema.
Hopefully now the entire process seems a little less scary and your understanding of what an SEO company will do with your website is a little better.