The holidays are a hectic time for businesses, but with the right digital marketing strategy in place, you can make the most of this period and See significant results. In this blog post, we’ll share 6 holiday digital marketing strategies that have been proven to work time and again. From creative content ideas to innovative use of social media platforms – we’ve got you covered. So sit back, relax and take notes as we show you how to boost your business this holiday season!
1. Create A Holiday-Themed Landing Page
Your website is often the first point of contact between you and your potential customers. So, it’s important to make sure that it’s looking its best during the holiday season. One way to do this is to create a holiday-themed landing page. Thrive Digital Marketing Agency advised that this doesn’t need to be anything too fancy – simply adding a festive header or background image can make all the difference. Alternatively, you could use this opportunity to run a special holiday promotion on your landing page. For example, you could offer a discount for customers who sign up to your mailing list during the festive period.
2. Get Creative With Your Content
When it comes to content marketing, the holidays are a great time to get creative. There are so many opportunities to produce festive-themed blog posts, infographics, videos and more. And with everyone in the holiday spirit, your content is sure to be well-received. If you’re stuck for ideas, why not brainstorm with your team or take a look at what other businesses are doing? You could also run a social media competition or create a holiday-themed hashtag to encourage engagement from your followers.
3. Make Use of Email Marketing
Email marketing is an incredibly powerful tool – especially during the holidays. This is because people are generally more receptive to promotional messages at this time of year. So, if you’ve got a special offer or discount code to share, now is the time to do it! You could also use email marketing to wish your subscribers a happy holiday season or promote your festive content. Just make sure that your emails are well-designed and relevant to your audience, or you risk turning people off.
4. Leverage the Power of Social Media
Social media is a valuable asset for any business – but it’s especially useful during the holidays. This is because people are generally more active on social media at this time of year. So, if you want to reach a wider audience, now is the time to step up your social media game. A reputable social media marketing agency shared that there are lots of ways to do this, from running social media competitions to sharing festive content. You could even consider creating a holiday-themed hashtag to encourage engagement from your followers.
5. Invest in PPC Advertising
PPC (pay-per-click) advertising is a great way to boost your visibility during the holiday season. This is because you can specifically target people who are searching for products or services like yours. And with so many people online shopping during the holidays, there’s a good chance that you’ll see a significant return on investment. Just make sure that you create an effective ad campaign and target the right keywords, or you could end up wasting your money.
6. Make the Most of Local SEO
If you want to attract local customers, then now is the time to invest in local SEO. SEO Agency Austin mentioned that this involves optimizing your website and content for specific location-based keywords. For example, if you’re a florist in New York, you might want to target the keyword “flower delivery NYC.” By doing this, you’ll make it easier for people in your area to find your business when they’re searching online. And with more and more people shopping online for holiday gifts, local SEO can be a hugely effective way to boost your sales.
These are just a few of the many digital marketing services and strategies that you can use to boost your business this holiday season. So, what are you waiting for? Get started today and see the results for yourself!