Online Business

How TikTok videos are Helping to Grow Your Business

TikTok has exploded in popularity since merging with It has effectively split into two apps: TikTok Videos in the West and Douyin in China. While it originated as a lip-synching application, users now post various video kinds.

We analyzed some of TikTok’s eye-opening data earlier this year. Surprisingly, TikTok was the most purchased non-game software in the Apple app store worldwide in the first quarter of 2018, and it continues to do well. It surpassed 500 million monthly active users globally in mid-2018.

Naturally, as with all social media platforms, most users on TikTok are looking to expand their number of engaged followers. We all have an innate desire for an audience! We’d all like to mimic Loren Gray and her 33.1 million TikTok followers, am I correct?

There are several ways to grow your following — lawfully, without resorting to purchasing false followers. Our eight-step strategy to increase your TikTok likes and followers is below.

Increase TikTok Video Likes and Followers in 8 Simple Steps

Step No. 1: Your profile is critical to your success on TikTok. It’s where you’ll make your initial impression on other TikTokers. If people aren’t impressed with your profile upon the first glimpse, they are unlikely to follow you.

Ideally, you should include a beautiful profile photo of yourself (or your brand, if you’re creating a company page) as well as a cover photo, as well as some interesting writing that describes who you are. You want the profile as a whole to be appealing to the types of people you want to follow you. Take a peek at the profiles of anyone on TikTok that you already admire. If you enjoy the manner of their bio, you could write one for yourself.

Step No. 2: Determine Your Target Audience

Successful TikTokers are not concerned with appeasing everyone. You must make videos that speak directly to your target audience. As a result, you must first define whom you want to be your core audience.

If you already have an account, it’s worth checking your following list to see who your “super-fans” are, if you have any. Which genres of video do they appear to prefer?

If you’re using your TikTok profile to promote a business, you’ll want to create videos that appeal to your target audience. If you are merely an individual, you are likely to desire followers who share your interests. Your followers may very well mirror the people you choose to follow.

Step No. 3: Produce Intriguing Videos That Stand Out

You will never succeed on TokTok if you continue to lurk, watch other people’s videos, and possibly post comments, but then never upload your own.

You, on the other hand, will never be more than an afterthought if you confine yourself to uploading basic lip-synch videos. That is OK for mostly untalented youngsters who want to fit in with their real-world peers. However, it severely limits your online social success.

If you have even a smidgeon of ability in your specialty and a smidgeon of confidence, make an effort to create unique videos. While TikTpk’s young audience is unlikely to expect you to possess secret depths of technical ability, they do want you to take the opportunity if they are going to follow you.

If you look at the list of popular TikTok accounts, you’ll see that the vast majority of them gained popularity by uploading unique, thrilling videos that attracted a substantial segment of TikTok’s viewers.

According to Aamir Kamal, appearing attractive in your videos is critical. Now, being “beautiful” is highly subjective, and you should avoid pretending to be someone you are not. However, you should portray the best version of yourself in your videos (unless you make comedy videos and you are the victim of your jokes).

Step No. 4: Although TikTok has a broad appeal to adolescents and has a higher female membership than male membership, everyone is unique. However, you cannot generalize the TikTok viewership and assume that everyone is identical.

As a result, you’ll want to build a distinct style for your writings. First, you should choose one or two categories and ensure that the majority of the videos you create fall into those categories.

True, TikTok (and began as platforms for lip-synching. However, this does not imply you must limit yourself to lip-synching or even anything musical.

Your style is likely to represent two essential factors. First, it will be related to a niche that fascinates you, is familiar to you, and may even be one in which you exhibit a distinctive aptitude. Second, it will connect with the demographics of the individuals you have decided to target as an audience. This is especially true for brand accounts, where you’ll want to create videos for the types of people you want to become future consumers.

Once you’ve picked up a style and a niche, nearly all of your published content must adhere to that style. It’s pointless to complete a profile that petitions to young dancers and then uploads videos of you making food, for example.

Naturally, TikTok is more than just videos. Generally, people discover interesting videos by reading the comments that follow each video. When you create and publish a new video, consider how you caption it carefully to ensure that it is appealing to your target audience.

Additionally, you’ll want to ensure that your films are posted consistently and sparingly. To maximize your chances of success, you should aim to create at least one video per day for your fans. However, quality trumps quantity, and especially if you run your channel solo, you don’t want to promote more videos than you’re capable of producing without sacrificing quality.

If you schedule regular uploads of new videos, your viewers will come to anticipate them and will begin browsing for them during the times they anticipate new content.

Step No. 5:  By developing your distinct style, you essentially create your TikTok persona. Your admirers will soon recognize you as the authentic (TikTok) you through your videos. It is critical that you continue to present yourself in the same manner. It would help if you always were your real self.

Your admirers admire you because of what they see. They do not want you to do anything that would jeopardize that image. Yes, you can advocate items that you truly believe in and enjoy. However, avoid selling unnecessary products or those that contradict what you have stated in earlier videos. This can be most difficult if you are hired to perform influencer TikTok marketing for competing businesses.

Step No. 6: TikTok is not complete without challenges. They could be large global issues, such as the Tumbleweed Challenge or more niche-specific. By participating in challenges, you increase your community’s relevance. These videos increase your visibility, and by including the relevant hashtag, you provide visitors another opportunity to find your work.

Numerous challenges attract thousands of participants, which means that the videos may get monotonous. As a result, it’s generally a good idea to personalize your challenge movies.

Several other well-known TikTok challenges include the Fake Travel Challenge, in which participants used everyday objects and images to mimic travel photos for comedic effect, and the Raindrop Challenge, in which participants added dramatic visual effects that mimicked a rain shower and halted the rain in a pattern synchronized with music beats.

Step No. 7: If you wish to become a social media personality, you will excel primarily on one or two major social media platforms, such as TikTok. That is not to say that you should disregard other social media platforms. The majority of successful influencers have a presence on at least one of the major channels.

You can cross-promote your TikTok content using your other profiles. You can use your fans on one platform to assist you in achieving success on another. This is especially critical if you create custom hashtags, as it broadens the general audience for everyone searching for and utilizing that hashtag.

Numerous TikTokers now have YouTube accounts where they splice together TikTok highlights videos. This also enables you to capitalize on diverse audiences. For example, TikTok films often last between 15 and 60 seconds. On the other hand, YouTube frequently contains videos that are significantly longer. You can compile a collection of linked TikTok videos into a single YouTube highlights package.

Step No. 8: Consider yourself a part of the TikTok community, not an island. After all, it is a social network, and as such, you must interact with others. Respond to every remark made in your videos. Continue the conversation by watching other people’s videos (ideally in your specialty) and leaving intelligent, intriguing comments. Avoid comments that are spammy in nature, such as “Nice video.”

Collaborate with other experts in your niche. Generally, you’ll find it best to do this with other broadcasters of like size to yourself, if not slightly larger. You are significantly more likely to obtain agreement for collaboration from them than you are if you attempt to collaborate with the big personalities on TikTok, who undoubtedly receive multiple offers daily.


The largest error people make while attempting to get popularity on TikTok and other social media platforms is to purchase followers. Fraudulent followers are, as the name implies, fake and phony. They will never view your videos, leave comments, or purchase your items. They are completely worthless to you.

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