The number of likes of your Facebook Page attributed to your ads.
How It's Used
Your Facebook Page lets you promote your business and engage with people on Facebook.
When people like your Facebook Page, they can follow your Page posts to stay informed about your business. You can also use geographic and demographic insights about people who like your Page to make marketing decisions.
How It's Calculated
The metric counts Facebook Page likes attributed to your ads. It counts both likes that happened directly on the Page and likes that happened on the Page Likes button in your ad.